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ADT ecommerce

Having traditionally sold home security systems through third party dealers and the phone channel, ADT launched an initiative to introduce eCommerce capability to its general website in 2018.

An initial rapid exploration focused on the sale of ADT’s home security packages, with the scope being refined to the sale of a new cybersecurity product, Identity Theft Protection. 


HOME SECURITY PACKAGES

Designs for the sale of home security packages encompassed product detail, serviceability, product configuration, shopping cart and checkout pages.

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PIVOTING TO CYBERSECURITY

A new cybersecurity product, Identity Protection was the first product enabled through the eCommerce store through a streamlined shopping cart and checkout process.

Identity Protection page design by Lisa Lopuck

Identity Protection page design by Lisa Lopuck

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Checkout flow

Users are taken to the shopping cart page from the Identity Protection landing page.


Interaction patterns documented in developer annotations

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